Cheri Simoes Marketing & Merchandising

Cheri@SimplyCabinetry.com

215.259.8825

Cheri brings a dynamic mix of creativity, discipline, and hustle to her role on Simply Cabinetry’s Executive and Franchise team. She began her career with the company in 2022 as a Lead Management Associate and quickly moved up, gaining experience across multiple locations and eventually expanding into kitchen and bath design. With a strong eye for detail and a passion for getting things just right, Cheri thrives on building the Simply Cabinetry brand. She’s proud to contribute to the company’s expansion efforts as it lays the groundwork for franchising—developing the tools, strategies, and support systems that will one day help future franchise partners succeed.  

Before cabinetry, Cheri’s professional path was anything but ordinary. She spent years working hands-on with Arabian and Half-Arabian show horses, traveling for competitions and training young horses from their first ride. She also worked in veterinary care, balancing fast-paced front desk work with compassionate support as a vet tech. Every role sharpened her multitasking abilities and instilled a deep sense of care and drive that she brings to her work today.

Off the clock, Cheri’s world is just as full. She’s a mom to a lively 10-year-old boy, spends her summers in Ocean City, NJ, and is always ready for a dance break (Shuffle Dance is her current favorite). She’s also a talented colored pencil artist who specializes in lifelike animal portraits—a hobby that reflects both her artistic flair and lifelong love of animals.

"Bringing ideas to life with passion and purpose!”